About Us

Our mission is to make regenerative agriculture truly accessible — not just for certified organic farmers, but for the millions of non-organic smallholder farmers who grow our food and sustain our landscapes. For them, the transition isn’t just about affordability — it’s about having access to the right support system, so they can move confidently and collectively with their neighbors and communities. Regeneration must be a shared journey, not a solo risk.

We believe radical listening is the key to that transition — understanding the lived realities of farmers and designing solutions with them, not for them. At Happy Ground, we build bridges between the field and the boardroom, empowering both farmers and investors with tools for traceability, impact, and data-driven decision-making.

Thailand is the perfect place for us to start. With its diverse agroecological zones, tropical climate, and socio-economic context shared across Southeast Asia, it offers a blueprint we can adapt to other countries across the region — and beyond. After all, the majority of the world’s farmers are smallholders in the tropics, and they are the key to any global climate solution.

Our journey began with Happy Grocers, a sustainable food platform launched during the COVID-19 crisis. In a time of uncertainty, we connected a fragmented market — building an e-commerce platform that promoted fair trade, embraced ugly produce to reduce food waste, and brought ethically and sustainably sourced food from farms across Thailand directly to people’s homes. Most importantly, we created a space to liberate the unheard stories of farmers, making visible what had long been invisible.